Data and Business Intelligence Strategies
Collecting data and using data to make
important business decisions are inherently
linked. Walker Bernardo offers services that
include developing statistical models to predict
business trends or customer behavior. Statistical
models can be valuable in forecasting sales
for new products or services, identifying new
co-branding alliances from customer preferences,
and discovering new opportunities for cross-selling
and marketing. Walker Bernardo can also offer
recommendations on full IT implementations of
data and Business Intelligence systems.
Using Your Customer Data
Once you have collected the data, you
often want to use it to better understand your
customer’s preference and behaviors. We first
work to understand your business goals so that
appropriate statistical models can be developed
that help you understand your customer. This
includes identifying your best customers, explaining
why customers have attired, and ranking products
and services that are desired by multiple customer
segments.
Many times data is seasonal or follows a particular
structure based on the day of the week or time
of year. Our expertise in building useful time
series models is deep and includes developing
models of sales based on weather in order to
build real-world sales forecasts.
Targeted Marketing - Reaching Additional
Customers
Walker Bernardo can provide you far-reaching
data on prospect customers including economic
and demographic data, mailing addresses including
estimations on household incomes. Additionally,
similar information on small businesses is available.
This data is especially powerful in developing
direct-mail marketing campaigns and useful in
identifying next best customers. Additionally,
with information on current customers or target
customers, we can identify potential customers
that are most similar to your current customers,
making your marketing efforts more powerful
and allowing you to make more meaningful marketing
offerings.
Walker Bernardo can also develop marketing
response models to provide you estimates on
how many customers you can expect to reach on
marketing campaigns and guidance on market share
in specific market segments.
Understanding Your Operations and Performance
In order to achieve high levels of
performance, organizations must have operational
data and predictions for best-levels of operational
performance. Walker Bernardo provides services
that utilize simulation and modeling techniques
that allow for consideration of changes to complex,
large, and expensive operations, without making
physical alterations (that are otherwise costly).
These techniques are also useful in identifying
optimal solutions for operations, opportunities
for risk reduction in operations, and quantifying
activity-based accounting measures.
Walker Bernardo’s experience in this arena
also includes building specialized training
courses for analysts and offering recommendations
on developing competencies in the analytical
space, in terms of talent acquisition and or
talent development.
IT Systems for Business Intelligence
and Analytics
Implementing a new Business Intelligence
strategy may include leveraging existing IT
systems or acquiring new systems. We have extensive
experience in sizing systems and offer recommendations
from tested solution providers that are reliable
and cost attractive. When analytical solutions
require large computational resources, we are
well positioned to offer recommendation in High
Performance Computing and Grid technology solutions.
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